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written by
Roxana Moreno and Terri Flowerday
This article describes a study that whose results support an interference hypothesis for students who choose to learn with same-ethnicity APAs. College students learned about science with a multimedia program. One group (choice or C) chose to learn with or without an animated pedagogical agent (APA) representing a male or female of five different ethnicities. Another group (no-choice or NC) was assigned an APA by the system. All participants in C group chose to learn with APAs and students of color chose significantly more same-ethnicity APAs than White American students. A significant interaction between choice and ethnic similarity factors revealed that group C produced lower retention, transfer, and program ratings when learning with same-ethnicity rather than different-ethnicity APAs.
Contemporary Educational Psychology: Volume 31, Issue 2, Pages 186-207
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![]() <a href="https://www.compadre.org/portal/items/detail.cfm?ID=3517">Moreno, Roxana, and Terri Flowerday. "Students’ Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity." Contemp. Educ. Psychol. 31, no. 2, (April 1, 2006): 186-207 .</a>
![]() R. Moreno and T. Flowerday, , Contemp. Educ. Psychol. 31 (2), 186 (2006), WWW Document, (https://doi.org/10.1016/j.cedpsych.2005.05.002).
![]() R. Moreno and T. Flowerday, Students’ Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity, Contemp. Educ. Psychol. 31 (2), 186 (2006), <https://doi.org/10.1016/j.cedpsych.2005.05.002>.
![]() Moreno, R., & Flowerday, T. (2006, April 1). Students’ Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity. Contemp. Educ. Psychol., 31(2), 186-207 . Retrieved March 18, 2025, from https://doi.org/10.1016/j.cedpsych.2005.05.002
![]() Moreno, Roxana, and Terri Flowerday. "Students’ Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity." Contemp. Educ. Psychol. 31, no. 2, (April 1, 2006): 186-207 , https://doi.org/10.1016/j.cedpsych.2005.05.002 (accessed 18 March 2025).
![]() Moreno, Roxana, and Terri Flowerday. "Students’ Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity." Contemp. Educ. Psychol. 31.2 (2006): 186-207 . 18 Mar. 2025 <https://doi.org/10.1016/j.cedpsych.2005.05.002>.
![]() @article{
Author = "Roxana Moreno and Terri Flowerday",
Title = {Students’ Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity},
Journal = {Contemp. Educ. Psychol.},
Volume = {31},
Number = {2},
Pages = {186-207 },
Month = {April},
Year = {2006}
}
![]() %A Roxana Moreno %A Terri Flowerday %T Students' Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity %J Contemp. Educ. Psychol. %V 31 %N 2 %D April 1, 2006 %P 186-207 %U https://doi.org/10.1016/j.cedpsych.2005.05.002 %O text/html ![]() %0 Journal Article %A Moreno, Roxana %A Flowerday, Terri %D April 1, 2006 %T Students' Choice of Animated Pedagogical Agents in Science Learning: A Test of the Similarity-Attraction Hypothesis on Gender and Ethnicity %J Contemp. Educ. Psychol. %V 31 %N 2 %P 186-207 %8 April 1, 2006 %U https://doi.org/10.1016/j.cedpsych.2005.05.002 Disclaimer: ComPADRE offers citation styles as a guide only. We cannot offer interpretations about citations as this is an automated procedure. Please refer to the style manuals in the Citation Source Information area for clarifications.
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