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GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers
written by Savannah L. Logan, Richard L. Pearson III, and Wendy K. Adams
There is a serious shortage of secondary science and math teachers across the United States. Part of this shortage can be attributed to a lack of research-based recruitment materials. To this end, we have developed written and visual materials for recruiting future teachers as part of the Get the Facts Out (GFO) project. We began by working with a marketing expert to develop tag lines, sentences, and other written material based on our research on perceptions of the teaching profession. Over the past year, we have tested these materials with faculty and students at several demographically and geographically diverse US universities. Our findings provide insights into optimal recruitment strategies and highlight the potential need for unique recruitment materials based on location, demographics, and target audience.
Physics Education Research Conference 2019
Part of the PER Conference series
Provo, UT: July 24-25, 2019
Pages 330-335
Subjects Levels Resource Types
Education - Applied Research
- Recruitment
= Diversity
= Shortages
= Strategies
= Teacher Recruitment
Education - Basic Research
- Communication
= Language
= Representations
- Student Characteristics
= Affect
- Teacher Characteristics
= Affect
- Upper Undergraduate
- Graduate/Professional
- Lower Undergraduate
- Reference Material
= Research study
PER-Central Type Intended Users Ratings
- PER Literature
- Professional/Practitioners
- Administrators
- Researchers
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Format:
application/pdf
Mirror:
https://doi.org/10.1119/perc.2019…
Access Rights:
Free access
License:
This material is released under a Creative Commons Attribution 3.0 license. Further distribution of this work must maintain attribution to the published article's author(s), title, proceedings citation, and DOI.
Rights Holder:
American Association of Physics Teachers
DOI:
10.1119/perc.2019.pr.Logan
NSF Number:
1821710
Keyword:
PERC 2019
Record Creator:
Metadata instance created December 31, 2019 by Lyle Barbato
Record Updated:
December 31, 2019 by Lyle Barbato
Last Update
when Cataloged:
December 31, 2019
Other Collections:

ComPADRE is beta testing Citation Styles!

Record Link
AIP Format
S. Logan, R. Pearson III, and W. Adams, presented at the Physics Education Research Conference 2019, Provo, UT, 2019, WWW Document, (https://www.compadre.org/Repository/document/ServeFile.cfm?ID=15218&DocID=5133).
AJP/PRST-PER
S. Logan, R. Pearson III, and W. Adams, GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers, presented at the Physics Education Research Conference 2019, Provo, UT, 2019, <https://www.compadre.org/Repository/document/ServeFile.cfm?ID=15218&DocID=5133>.
APA Format
Logan, S., Pearson III, R., & Adams, W. (2019, July 24-25). GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers. Paper presented at Physics Education Research Conference 2019, Provo, UT. Retrieved October 29, 2020, from https://www.compadre.org/Repository/document/ServeFile.cfm?ID=15218&DocID=5133
Chicago Format
Logan, S, R. Pearson III, and W. Adams. "GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers." Paper presented at the Physics Education Research Conference 2019, Provo, UT, July 24-25, 2019. https://www.compadre.org/Repository/document/ServeFile.cfm?ID=15218&DocID=5133 (accessed 29 October 2020).
MLA Format
Logan, Savannah L., Richard L. Pearson III, and Wendy Adams. "GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers." Physics Education Research Conference 2019. Provo, UT: 2019. 330-335 of PER Conference. 29 Oct. 2020 <https://www.compadre.org/Repository/document/ServeFile.cfm?ID=15218&DocID=5133>.
BibTeX Export Format
@inproceedings{ Author = "Savannah L. Logan and Richard L. Pearson III and Wendy Adams", Title = {GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers}, BookTitle = {Physics Education Research Conference 2019}, Pages = {330-335}, Address = {Provo, UT}, Series = {PER Conference}, Month = {July 24-25}, Year = {2019} }
Refer Export Format

%A Savannah L. Logan
%A Richard L. Pearson III
%A Wendy Adams
%T GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers
%S PER Conference
%D July 24-25 2019
%P 330-335
%C Provo, UT
%U https://www.compadre.org/Repository/document/ServeFile.cfm?ID=15218&DocID=5133
%O Physics Education Research Conference 2019
%O July 24-25
%O application/pdf

EndNote Export Format

%0 Conference Proceedings
%A Logan, Savannah L.
%A Pearson III, Richard L.
%A Adams, Wendy
%D July 24-25 2019
%T GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers
%B Physics Education Research Conference 2019
%C Provo, UT
%P 330-335
%S PER Conference
%8 July 24-25
%U https://www.compadre.org/Repository/document/ServeFile.cfm?ID=15218&DocID=5133


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GFO copywrite: development and testing of written and visual materials for recruiting STEM teachers:


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